Most beginning marketers know in their heads that the money is in the list but few will begin building a list in the beginning. Once they do start, they are likely to just put an opt in box in the sidebar of their blog and call it good.
Only having your opt in box in your sidebar is a huge mistake because there is just too much going on and too many choices a reader can make once they hit your site. They can read articles, click affiliate links, or even click the back button. Too many options leads to confusion and a confused mind never does what you want it to do. If you are trying to build a list you don't want confusion you want the only option to be to sign up to your list.
What is an opt in page?
An opt in page, which is also known as a squeeze page, is a simple web page that has one, and only one, mission. The only thing you want people to do when they land on the page is to sign up to your autoresponder. An opt in page is a short page, generally short enough that people dont have to scroll. It provides a little bit of information about what you will offer to people if they join your list, and then has space for them to enter their name and email address.
Creating an opt in page will increase your subscriber rate enormously. Since there are only two options to get off the page, sign up or click the back button, you will find most people will opt in to get your gift or ecourse. If you are providing a nice incentive (gift) for them to give you their email address, most people wont say no.
What are the pieces of an opt in page?
Being such a simple page the opt in page does not have many elements. The first must have element is a freebie to give to your subscribers. This is a free report or an ecourse you create or have created for you. This will be given to the subscriber in exchange for their email address and name. This does not have to be a huge ebook, but it does have to have some perceived value.
The second thing you want on your opt in page is a great headline. The headline will draw people in and give them a reason to keep reading. Make sure you identify some benefits in the headline, and give people a reason to keep reading and sign up.
The next thing you need is a quick list of benefits. This is what your readers can expect to receive, change, learn from opting in to your list. You can make these in a bullet point list. This way they are very clear, easy to read, and don't take up much space. Your goal is to get all of this information on your page above the fold, so they don't have to scroll.
The last thing you need is an opt in box. This is created by your autoresponder service. Add a title and mention your free report or ecourse within the opt in box, then have space for them to fill in their name and email address. Once you've done that the autoresponder will create the code for you opt in box, and all you have to do is copy and paste it into your opt in page.
Once you've finished this simple page the key is to send all your traffic through this page first. That way you can get people on your list and have the opportunity to talk to them more than once. The more times you can put your product or service in front of someone the more likely they are to buy from you in the end.
Only having your opt in box in your sidebar is a huge mistake because there is just too much going on and too many choices a reader can make once they hit your site. They can read articles, click affiliate links, or even click the back button. Too many options leads to confusion and a confused mind never does what you want it to do. If you are trying to build a list you don't want confusion you want the only option to be to sign up to your list.
What is an opt in page?
An opt in page, which is also known as a squeeze page, is a simple web page that has one, and only one, mission. The only thing you want people to do when they land on the page is to sign up to your autoresponder. An opt in page is a short page, generally short enough that people dont have to scroll. It provides a little bit of information about what you will offer to people if they join your list, and then has space for them to enter their name and email address.
Creating an opt in page will increase your subscriber rate enormously. Since there are only two options to get off the page, sign up or click the back button, you will find most people will opt in to get your gift or ecourse. If you are providing a nice incentive (gift) for them to give you their email address, most people wont say no.
What are the pieces of an opt in page?
Being such a simple page the opt in page does not have many elements. The first must have element is a freebie to give to your subscribers. This is a free report or an ecourse you create or have created for you. This will be given to the subscriber in exchange for their email address and name. This does not have to be a huge ebook, but it does have to have some perceived value.
The second thing you want on your opt in page is a great headline. The headline will draw people in and give them a reason to keep reading. Make sure you identify some benefits in the headline, and give people a reason to keep reading and sign up.
The next thing you need is a quick list of benefits. This is what your readers can expect to receive, change, learn from opting in to your list. You can make these in a bullet point list. This way they are very clear, easy to read, and don't take up much space. Your goal is to get all of this information on your page above the fold, so they don't have to scroll.
The last thing you need is an opt in box. This is created by your autoresponder service. Add a title and mention your free report or ecourse within the opt in box, then have space for them to fill in their name and email address. Once you've done that the autoresponder will create the code for you opt in box, and all you have to do is copy and paste it into your opt in page.
Once you've finished this simple page the key is to send all your traffic through this page first. That way you can get people on your list and have the opportunity to talk to them more than once. The more times you can put your product or service in front of someone the more likely they are to buy from you in the end.
About the Author:
As you can see there are a lot of little pieces involved with internet marketing, if you're a beginner and need the basic nuts and bolts you can get more free internet marketing strategy tutorials like this one from Learnitstepbystep.com Visit the Uber Article Directory to get a totally unique version of this article for reprint.